Week 2 UX Observation: An Observation of the website, Yahoo!

1. Describe a task to accomplish clearly at what website/or physical places.

Yahoo! is a popular website that started in 1994 and has become a huge web service provider in various media. However, its website illustrates why bigger isn't always better. 

2.  Describe the frustration or unsatisfiable your experience.

This afternoon, I was looking for gardening tools on Yahoo, and while the search results were fast, the information offered from the search felt vague compared to what you'd find on Google or Bing. On paper, providing similar search results sounds convenient, but it can be problematic if you're looking for something as simple to search as an egg sandwich.

3. Use the Hurestic Evaluation(HE) principle terminology to articulate the problem or describe the problem identified as beyond a usability problem. (5 points) Refer to the HE design principle from here when you write the report: https://www.nngroup.com/articles/usability-heuristics-complex-applications/

The front page alone has so much info that it's overwhelming, with news articles on top, tabs such as a horoscope or weather on the right, and recommend pages on the bottom. This layout doesn't give users complete control even if they've made an account. Ironically, Yahoo! has a minimalistic web design at the cost of providing customization and overall consistency.

Links to an external site.

4. How to improve the interaction design to solve the problem or provide a better user experience?

My suggestion for Yahoo! is to declutter their website. They can achieve this by moving the recommended stories to the bottom, relocating the horoscope and weather sections to new pages, and only displaying relevant trending topics. This will make the website more user-friendly and easier to navigate.