Week 3 UX Observation: An Observation on Wayfair's Wesbite.

Wayfair, an e-commerce company founded in 2002, launched its online store in 2008, offering everyday products such as pillows, rugs, and blankets. Despite its wide product range, the website's design is cluttered and disorganized.

Here's why that is the case with these five usability problem cases! The Violation Severity Rating is located under each image.

The user interface of Wayfair has a limitation in terms of User Control and Freedom. This is because the website relies on a list instead of a dedicated page, which can be confusing for users. Wayfair only provides a link and an image, which makes it difficult for users to understand where to navigate. To get complete information about a product, users need to click on multiple links. For instance, an example is provided below.

Violation Severity Rating: 3.

The Consistency and Standards of Wayfair are low. Despite using a color palette that's easy on the eyes, how it's structured is problematic. For starters, on the main page, the text for products such as the ones highlighted in the image is small, and the Deals take up a big portion of the screen.

Violation Severity Rating: 4.

Wayfair's Visibility of System Status is not great. For example, while the info on this Pillow is there, the reviews for it are vague and the page doesn't give many images beyond just three photos.

Violation Severity Rating: 3

Wayfair doesn't do a good job with Recognition rather than recall and that's because, with this screenshot, for example, you can tell what item is what, but some departments feel out of context such as the "Pet" and "Appliances."

Violation Severity Rating: 3

Wayfair's Flexibility and efficiency of use are poor. The excessive use of side menus rather than just traditional pages made for the sections makes doing anything on here more trouble than it's worth. An image is provided below.

Violation Severity Rating: 4

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